Most CEOs are forced into a false choice:
Push for revenue and margins get squeezed
Protect margins and growth slows
Either way, valuation suffers.
The missing number? Return on Sales (ROS).
ROS shows how effectively your sales team converts effort into gross profit—the real fuel for cash flow and enterprise value.
Together, we’ll:
Calculate Your Current ROS — gross profit ÷ sales cost
Identify Potential Profit Leaks — uncover where deals lose margin or sales costs creep up
Identify Levers to Grow ROS — hire better, onboard smarter, and transform your team for profitability
Map the Payoff — understand how every additional dollar in gross profit could add enterprise value
Revenue is vanity. Gross profit is sanity. ROS tells you if your sales team is truly creating profitable growth.
When you grow ROS, you:
Expand free cash flow
Multiply enterprise value
Build a scalable sales engine you can trust
Book your consultation using the form on this page
Meet with a SalesIndex Growth Advisor for a focused 45-minute session
Walk away with clarity on your ROS and a plan to grow it