Assess
Know the Full Potential of Every Rep and Manager…and How to Unlock It.
SalesIndex benchmarks your entire team against 2.5 million salespeople and gives every rep one number: how much of their true sales potential they're delivering — and exactly what's in the way.
Powered by Objective Management Group — 35+ years of research, 30,000+ companies.
Your CRM shows you results. It can't show you reasons.
You already know who's ahead and who's behind. What no dashboard tells you is why — and that's where every bad decision starts.
What you can see
Quota attainment. Pipeline. Activity. Win rates. The scoreboard.
What you can't
Whether a rep struggles because they can't do it — or won't. Who has untapped capacity. Whether the gap is skill, mindset, or motivation. Which training dollar will actually move revenue.
SalesIndex makes the invisible column measurable.
The SalesIndex Number
One number. The gap between today and full potential.
Every rep's current sales are compared to what they could produce if the obstacles holding them back were removed. A rep selling $1.0M with $2.2M of true capacity gets a SalesIndex Number of 45 — they're delivering 45% of what they're capable of. Roll that up across the team and, for the first time, growth stops being a hope and becomes a model: you can see exactly how much revenue is sitting inside the people you already pay.
How the number is calculated →Current Sales vs. Full Potential
SalesIndex Number
45
Realizing 45% of full sales potential
What we actually measure.
Will to Sell
Heartset
Desire, commitment, outlook, responsibility.
"Finds the rep who has the skills but has quietly stopped fighting for deals."
Sales DNA
Mindset
Beliefs about money, rejection, and approval that silently cap performance.
"Finds the rep who knows how to ask for the business but never does."
21 Tactical Competencies
Skillset
Hunting, qualifying, consultative selling, selling value, negotiating, closing.
"Finds the closer who can't prospect — and the hunter who can't close."
Skill problems get training. Will problems get coaching. SalesIndex tells you which is which — so you stop treating one with the cure for the other.
How the SalesIndex Number Is Calculated
OMG provides a Potential percentage that estimates how much more a rep could sell if they improved the Heartset, Mindset, and Skillset areas holding them back.
Example
This rep is currently operating at approximately 45% of their full sales potential.
Current Sales vs. Full Potential
SalesIndex Number
45
Realizing 45% of full sales potential
What you receive.
Rep-Level Analysis
A SalesIndex Number for every seller.
Team Heatmaps
Expose systemic gaps across your entire sales org.
Manager Competency Analysis
See how well your managers coach, motivate, and hold reps accountable.
Rep-Level Coaching Reports
What to coach and which questions to ask — for every person.
Revenue Impact Modeling
Project revenue growth based on closing competency gaps.
Weekly Engagement Reporting
Once Coach and Train go live, track who’s training and who’s coaching.
"This is the most accurate salesperson assessment tool I have ever seen."
Joe Theesfeld
President, PFS Marshall