Data & Technology
Better sales decisions start with better data — and better technology turns insight into action.
Most sales teams do not struggle because they lack effort. They struggle because they lack clarity. Without the right data, leaders guess at who to hire, what to coach, and where to invest development. Without the right technology, even good insights never become consistent behavior change.
At SalesIndex, we solve both problems.
We combine the power of Objective Management Group, a long-established sales-specific assessment and evaluation platform, with our Micro-Training Engine, a technology platform designed to turn insight into personalized daily development. Objective Management Group positions itself as a pioneer in sales candidate assessments and sales team evaluations, built on more than 35 years of sales-specific data and used by tens of thousands of companies. Their methodology focuses on tactical selling competencies, belief systems, and motivation — not generic personality traits.
Our Data Partner
Objective Management Group
Sales-specific data you can trust.
We do not rely on generic personality tests or surface-level impressions. Our data foundation is powered by Objective Management Group (OMG), whose assessments are built specifically for sales roles and designed to reveal the factors that drive performance, growth potential, and fit. OMG states that its evaluations are grounded in decades of sales-specific research and are used to assess candidates, salespeople, managers, and leaders across a wide range of industries and roles.
Powered by Objective Management Group
The world's leading sales assessment — backed by 35+ years of research and data from 2.5M+ salespeople across 30,000+ companies.
What this means for your team
With OMG-backed data, you can see beyond what is obvious on the surface. You can identify:
Who has the will to sell
Where coaching will create the biggest lift
What competencies are holding performance back
Which candidates fit the demands of the role
How to develop each salesperson and manager with more precision
OMG's methodology evaluates the intersection of selling skills, mindset, beliefs, and motivation, giving leaders a more complete picture of what drives success in the field.
Why it matters
When you can diagnose the real issue, you stop wasting time on generic training, vague coaching, and hiring mistakes. You get a clearer roadmap for performance improvement.
Our Technology
The Micro-Training Engine
Turn insight into daily action.
Assessment data is only valuable if it changes behavior.
That is where our Micro-Training Engine comes in. The Micro-Training Engine takes the insights from SalesIndex and translates them into personalized, bite-sized learning and coaching moments. Instead of treating training like a one-time event, it creates a steady rhythm of development that helps reps and managers improve one focused step at a time.
How it works
Our technology uses each person's SalesIndex results to deliver targeted development where it matters most. That means your team is not getting more generic content. They are getting the right reinforcement, at the right time, based on the opportunities revealed in their data.
The result is a training experience that feels:
Personalized
Practical
Consistent
Easier to apply in real selling situations
Why micro-training works
Traditional sales training often creates a short burst of enthusiasm with little lasting change. The Micro-Training Engine is built differently. It helps make training a habit, not just an event. By delivering focused learning over time, it supports reinforcement, manager coaching, and day-to-day application.
This approach aligns with OMG's broader research emphasis that sales performance improves when organizations address measurable competency gaps instead of relying on broad, non-specific development. OMG has also published research indicating meaningful gains in sales percentile after training tied to competency improvement.
Why Data + Technology Together Matters
Insight without action gets ignored. Action without insight misses the mark. That is why SalesIndex brings both together.
Data
Shows you where the opportunity is.
Technology
Helps your team act on it every day.
Together, they help you:
Hire with more confidence
Coach with more precision
Train with more relevance
Accelerate development across reps and managers
Build a more consistent path to stronger sales performance